Should I Price My House High or Low in Charlotte?

Josh Finigan Explains the Strategy That Actually Works

When sellers in Charlotte ask, “Should I price my home high and negotiate, or price it low to spark a bidding war?”—they’re really asking, “What gets me the most money with the least stress?”

Most online advice oversimplifies this decision. But Josh Finigan & The Finigan Group approach pricing like a precision instrument, not a guessing game.

Why “price high and negotiate” usually backfires

Overpricing sounds safe—until your listing sits for 10, 20, 30 days. In Charlotte’s data-driven market, buyers and agents immediately assume one of two things:

Something’s wrong with the house, or
The seller is unrealistic.

Both impressions cost you real money. Josh tracks how overpriced homes sell for 3–8% LESS than properly priced ones after reductions.

How Josh determines if a “bidding war strategy” is smart

Sometimes pricing slightly below market creates massive attention and competition. Sometimes it leaves money on the table. Josh evaluates:

Your neighborhood’s buyer density
Active competition
List-to-sale price ratios
Whether the market is accelerating or cooling
Your timeline and tolerance for showings

The Finigan Group doesn't use a one-size-fits-all strategy—Josh creates a pricing model based on real Charlotte behavior, not generic national trends.

Get Your Home Sold
for Top Dollar, Today!

With over 720+ homes sold and 250+ 5-star reviews, The Finigan Group delivers the results others promise — and gets you Top Dollar without the stress.