(704) 200-9833
info@thefinigangroup.com
How We Sold 3026 Kalex Court $14,000 Above Asking!
Proof that strategic positioning in Charlotte’s competitive market makes all the difference.
The Situation
For the sellers at 3026 Kalex Court, this wasn’t their first time on the market. Before coming to us, their home had already spent 111 days listed with another agent. Showings were sporadic. Feedback was vague. Interest never translated into offers. They knew the home had potential - but it simply wasn’t reaching the right buyers.
Located in the heart of Elizabeth in Charlotte’s 28204, the property checked all the boxes: charm, character, and a location buyers consistently search for. But here’s the truth about competitive neighborhoods - location alone doesn’t create urgency. Strategy does. By the time they reached out, they weren’t interested in “hoping it sells.” They were relocating for work and needed a clean, confident plan that would cut through the noise and attract serious buyers.
So we repositioned the home entirely. We didn’t just re-list it - we relaunched it.
Through our HGTV Marketing Plan, we highlighted the architectural details, the natural light, and the lifestyle that Elizabeth buyers are actually looking for. We refined the presentation, elevated the visuals, and built a campaign designed to create attention -not just another MLS entry.
In a zip code where buyers are selective and inventory is competitive, you don’t win by blending in.
You win by standing out.
And that’s exactly what we did.
The Strategy
In one of Charlotte’s most competitive pockets, strategy separates the homes that sell quickly from the ones that sit. In 28204, buyers expect presentation, polish, and a clear value story. If that narrative isn’t dialed in from day one, the market responds with silence. After 111 days of that silence, it was clear - this wasn’t about luck. It was about precision. So we repositioned the home entirely. We didn’t just relist it - we relaunched it.
Step 1: Strategic Pre-Market Preparation
Before a single photo was taken, we focused on preparation. We guided the sellers through targeted cosmetic improvements, professional cleaning, and strategic staging adjustments designed to maximize perceived value, not inflate expenses. Every space was intentionally styled to enhance scale, light, and flow. The goal was simple. When buyers walked in or scrolled online, the home needed to feel move-in ready and emotionally compelling.
Step 2: High-Impact Visual Marketing
Today’s buyers make decisions in seconds. If the visuals do not create impact, they never schedule the showing. We deployed professional HDR photography, cinematic video, and carefully timed twilight imagery to showcase the architectural character and lifestyle appeal that Elizabeth buyers expect. The presentation was designed to command attention online and create immediate curiosity.
Step 3: “Coming Soon” Buzz Campaign
We do not wait for the MLS to generate momentum. We create it. Through a targeted pre-market campaign to top agents and our private buyer database, we introduced the home before it officially launched. By the time it went live, interest had already been cultivated and conversations were underway.
Step 4: Beyond the MLS: Our Aggressive 200-Step Marketing Plan
We did not rely solely on the MLS and hope for exposure. We implemented our 200 Step Marketing Plan, a comprehensive strategy designed to surround the market with intentional visibility. Every detail was executed with purpose, from digital campaigns and social media placement to targeted database outreach and direct agent engagement. This was not a passive listing. It was an active launch. The objective was simple. Ensure the right buyers saw the home, felt its value, and acted with confidence. In a competitive market like 28204, that level of execution is what creates leverage and drives results.
The Result
When the strategy launched, the market responded. Through our 200 Step Marketing Plan, 3026 Kalex Court generated 133,250 total online views across all platforms. This wasn’t a “list it and hope” approach. We proactively positioned the home in front of the right buyers to drive real activity and get it sold.
Here is where buyers were engaging:
14,666 views on Realtor.com
5,354 views on Homes.com
553 views on Zillow
412 views on Redfin
412 views on Trulia
2,721 views directly on The Finigan Group website
832 views on the personal property site
That exposure translated into 14 private showings with qualified buyers through the door. The momentum quickly led to a strong, clean offer $14k above asking price, giving our sellers the confidence and leverage they deserved. When strategy leads, results follow. Would you like similar results? Lets connect!
Would you like to get your home sold? Lets connect!
Free Guide For Serious Home Sellers
The 200-Step Marketing Plan
The exact system we use to attract buyers and maximize sale price.
Most homes don’t sit because of price — they sit because of weak positioning, poor exposure, and zero strategy. This guide shows you how we create demand before your home ever hits the market.
✔ Pre-launch demand strategy
✔ Digital + offline exposure plan
✔ Buyer psychology positioning
✔ How we create urgency & competition
Free download. No obligation. Just strategy.
Phone:
704-631-3977
Email:
info@thefinigangroup.com
About the Home:
Welcome to 3026 Kalex Court, where timeless charm meets modern convenience in one of Charlotte’s most coveted zip codes, 28204.
Tucked away on a quiet residential street in the heart of 28204, this home offers the rare blend of urban accessibility and neighborhood tranquility. Just minutes from Uptown Charlotte, Novant Health Presbyterian Medical Center, Elizabeth, and Plaza Midwood, the location alone makes this property exceptional.
From the moment you arrive, the inviting curb appeal, mature landscaping, and established trees set the tone. A welcoming entry creates an immediate sense of warmth and character.
Inside, the home is thoughtfully designed for comfortable everyday living and effortless entertaining. The main living area features abundant natural light, updated finishes, and an open-concept flow that makes the space feel both inviting and functional.
The kitchen is a true highlight, complete with modern cabinetry, ample counter space, and stainless steel appliances. Whether preparing weeknight dinners or hosting friends, this space delivers both style and practicality.
The primary suite provides a peaceful retreat, offering generous closet space and a well-appointed ensuite bath. Additional bedrooms are ideal for guests, a home office, or growing families, providing flexibility to fit your lifestyle.
Step outside and you’ll discover a private outdoor space perfect for entertaining or relaxing year-round. Morning coffee on the patio or evening gatherings under the Carolina sky make the backyard a natural extension of the home’s livability.
With its prime 28204 location, smart layout, and move-in-ready condition, 3026 Kalex Court represents an incredible opportunity in one of Charlotte’s strongest-performing neighborhoods.
