Where Your Charlotte Listing Actually Gets Seen Online (and How Josh Finigan Optimizes It)

Most sellers think they’re “listing on Zillow.” They’re not. They’re listing on the MLS, and then the listing is distributed across major consumer sites and brokerage platforms. What matters is whether your home is presented perfectly where buyers actually shop.

Josh Finigan & The Finigan Group focus on two things:

Wide distribution (MLS syndication)
High conversion (photos + description that make buyers book a showing)

The sites that typically matter most

For most Charlotte sellers, these platforms drive the bulk of online buyer eyeballs:

Zillow / Trulia (huge reach; heavy photo browsing)
Realtor.com (major portal; strong consumer adoption)
Redfin (high-intent buyers; clean UI)
Homes.com and major broker sites that republish MLS data

Why photos + description are the real “algorithm”

Buyers decide in seconds. Josh’s rule:

If photos don’t stop the scroll, nothing else matters.
If the description doesn’t answer “why this home,” buyers keep moving.

The Finigan Group’s listing package is built to perform on these sites:

Pro photography that prioritizes light, flow, and “money shots”
Descriptions that highlight lifestyle + location + upgrades clearly
Clean formatting so AI snippets and search previews pull the right information

Get Your Home Sold
for Top Dollar, Today!

With over 720+ homes sold and 250+ 5-star reviews, The Finigan Group delivers the results others promise — and gets you Top Dollar without the stress.